Friday, January 22, 2010

Flaming Hot Cheetos


Flaming Hot Cheetos are, apparently, a huge deal among tweens and teens. How can I make such broad sweeping statements? Because I have evidence.

My work through Big Brothers Big Sisters makes me privy to the inner workings of a low-income, mostly Hispanic middle school. My work through genAustin makes me privy to the inner workings of a high-income, mostly white middle school. All kids covet Flaming Hot Cheetos.


The empty, crumpled bags fill the trash cans in schools and the fiery red cheese powder coats little pre-pubescent fingers. I know that someone has been punched in the face over a stolen bag of hot Cheetos. I won't say who.


Tomorrow morning, I'm going to my 'littles' first home soccer game. I asked if she wanted me to bring snacks for the team. Oh she did, and she requested Flaming Hot Cheetos. I declined. I will be bringing bananas and orange slices. She will not be happy.

I was on my way for a coffee meeting this morning and what do I see? An single Flaming Hot Cheeto lying in the middle of the apartment parking lot. Don't worry, I documented. See picture above.

Weird right? Flaming Hot Cheetos are a major part of my life. I can't seem to get away from them.

Still Don't believe the Flaming Hot Cheeto phenomenon? NPR does. Click here to see the full story: http://www.npr.org/templates/story/story.php?storyId=5394069

Why all the hype? Flaming Hot Cheetos are pretty f'ing good and totally repulsive all at the same time.
Good work Frito-Lay, good work.











1 comment:

  1. Flaming Hot Cheetos, the Second Generation to Barbeque Fritos, all the rage in 1969.

    Ah, the spicy crunch and savory fumes escaping the adolescent huddle from plastic bags, wafting down to the hardwood floor from the top bleacher in the gym on a cold and rainy school lunch period. Awkward fourteen year olds in heavy wool plaid coats and dorky shoes, giggling on the outside and crying on the inside. Oh, to be a real teenager with no braces, with a senior boy on your arm and beautiful hair!

    Instead, Barbeque Frito breath at fifth period.

    Much like Flaming Hot Cheeto breath, I suppose.

    Say some more wouds please.

    ReplyDelete

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