Flaming Hot Cheetos are, apparently, a huge deal among tweens and teens. How can I make such broad sweeping statements? Because I have evidence.My work through Big Brothers Big Sisters makes me privy to the inner workings of a low-income, mostly Hispanic middle school. My work through genAustin makes me privy to the inner workings of a high-income, mostly white middle school. All kids covet Flaming Hot Cheetos.
The empty, crumpled bags fill the trash cans in schools and the fiery red cheese powder coats little pre-pubescent fingers. I know that someone has been punched in the face over a stolen bag of hot Cheetos. I won't say who.
Tomorrow morning, I'm going to my 'littles' first home soccer game. I asked if she wanted me to bring snacks for the team. Oh she did, and she requested Flaming Hot Cheetos. I declined. I will be bringing bananas and orange slices. She will not be happy.
I was on my way for a coffee meeting this morning and what do I see? An single Flaming Hot Cheeto lying in the middle of the apartment parking lot. Don't worry, I documented. See picture above.
Weird right? Flaming Hot Cheetos are a major part of my life. I can't seem to get away from them.
Still Don't believe the Flaming Hot Cheeto phenomenon? NPR does. Click here to see the full story: http://www.npr.org/templates/story/story.php?storyId=5394069
Why all the hype? Flaming Hot Cheetos are pretty f'ing good and totally repulsive all at the same time.
Good work Frito-Lay, good work.


