im excited

Yesterday, Mobile Loaves and Fishes rolled out a new fundraising and marketing campaign. Mobile Loaves and Fishes is a homeless support non-profit in Austin. What's the big deal?

The big deal is that it affirmed my future. This campaign is so well done, so professional, so moving, and so fully integrated that it made me 100% sure of my decision to attend Advertising Graduate School in the Fall. It make me 100% sure that work I want to do is not only possible it is attainable in my own city.

Here are links to peruse:
http://www.iamheremlf.org/

http://www.iamheremlf.org/the-project/how-it-happened/

http://issuu.com/octobercustompublishing/docs/12baskets_magazine_april2010?viewMode=magazine&mode=embed (this is the best digital magazine I've ever seen)

http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2010/04/27/danny_and_alan_living_on_a_bil.html?cxntfid=blogs_charity_chat


So, what makes these materials so effective? Is it the gorgeous portrait photography? The muscular, moving prose? Is it Alan and Danny sitting on a billboard on I-35? It's all of these things put together. Put together in a way that makes people feel responsible, a little ashamed, a little shocked, and absolutely empowered.

I can't wait to get started. Having direction is so gratifying. Finally!